Anniversary Sale

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I have a lot of things to talk about this week - beyond this sale. We're calling this month our thirteenth anniversary. 2012 was the year we started to make things official. I purchased a domain name, finalized the logo, and so on. I wanted to spend a few moments reflecting. For some of you, the origin story might be interesting.

I originally started tinkering with pedals, thinking that was something fun to pursue. My career at that time was in web development/programming. My world existed in code. My product existed on a hard drive. In the early days, I thought it was cool, but it rapidly went to a 'whats-the-point' phase. I always respected 'builders.' People were building 'something.' People are building stuff for other people. Real things. Tangible things. Things that could help others. And I was noticing that itch.

I remember talking to Amy (my wife, partner, and best friend) that I thought offering cables could be something fun and interesting as a business. Typically, it's not fun. It's not an exciting purchase - but maybe we can make it a little more fun. At that moment, a cable company was born.

From that point in our bedroom to where we are today has been one hell of a journey. So many ups and downs. So many doubts. So many internal pep talks. But luckily, Amy and I are "grinders." We'll just keep pushing forward—inch by inch. Never stop, even though it looks impossible. The risk is high, but we were committed to giving it a shot.

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